Company Overview
HQTS is a leading global quality assurance company, providing comprehensive services such as inspection, testing, auditing, and supply chain management across various sectors. With a history spanning nearly three decades, we have established ourselves as a respected entity with ambitious plans for global expansion.
Job Position
Global Marketing Director
Work Location
Global office: China/HongKong/Malaysia/Spain/Dubai
Description and Responsibilities
We are seeking an experienced and dynamic Marketing Director plays a crucial role in driving the company’s business growth, increasing market share, and improve the company’s brand awareness and perception.
Strategic Planning and Goal Setting
- Analyze market trends, competitive landscape, and internal company resources to formulate long-term and short-term marketing strategies.
- Establish clear, measurable, achievable, relevant, and time-bound (SMART) marketing goals.
Global Team Management and Leadership
- Build, train, and manage an efficient marketing team, clarifying the responsibilities and tasks of global team members.
- Motivate global team members, create a positive working atmosphere, and enhance the team’s cohesion and execution ability.
Market Research and Analysis
- Organize and supervise market research activities, collecting, analyzing, and evaluating information related to consumer needs, competitors, and industry trends.
- Based on research results, provide suggestions for the positioning of the company’s products or services to meet market demands and maintain a competitive edge.
Brand Promotion and Management
- Develop and implement brand communication strategies to increase the company’s brand awareness, reputation, and loyalty.
- Ensure the consistency and standardization of the company’s brand image to maintain brand value.
Marketing Campaign Planning and Execution
- Plan and organize various marketing campaigns, such as online and offline promotions, advertising placements, public relations activities, and sales promotions.
- Monitor the effectiveness of marketing campaigns, conduct evaluations and optimizations to improve the return on investment.
Budget Management and Resource Allocation
- Be responsible for budgeting and controlling the marketing department, and allocate resources rationally to ensure effective utilization.
- Evaluate the cost-effectiveness of various marketing activities and optimize budget expenditures.
Partnerships and Alliances
- Search for and establish partnerships with external partners, such as advertising agencies, media, industry associations, etc.
- Oversee the implementation of cooperative projects to ensure the desired cooperation effects.
Market Information Monitoring and Reporting
- Continuously monitor market dynamics and changes in competitors, and adjust marketing strategies in a timely manner.
- Regularly report the progress and achievements of marketing work to senior leaders, providing decision-making support data and suggestions.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
- Minimum of 15 years of experience in marketing, with at least 8 years in a leadership role. Experience in the TIC Industry is highly desirable.
- Proven track record of developing and executing successful marketing strategies.
- Excellent leadership and global team management skills.
- Strong analytical and problem-solving abilities.
- Exceptional communication and interpersonal skills.
- Creativity and Innovation: The capacity to come up with creative marketing ideas and innovative approaches to stand out in a competitive market.
- Relationship Building: Strong networking and relationship-building skills to collaborate with partners, agencies, and clients.
- Budget Management: Skills in budgeting, financial planning, and resource allocation to ensure efficient use of marketing funds.
Compensation
Negotiable, with a competitive base salary and performance incentives.
Application
Qualified and interested applicants are invited to forward their resume with expected salary and availability to HR@hqts.com. We appreciate all applications, but only shortlisted candidates will be contacted. All personal data will be treated with strict confidence and used solely for recruitment purposes.