Content Copywriter (B2B)

Company Overview

HQTS Group Ltd. is one of Asia’s oldest and largest quality control organizations providing services to companies buying and manufacturing products in Asia. With a young and dynamic workforce of more than 2500 people, operating in over 40 countries, HQTS is a respected international company with significant opportunities for growth in many regions worldwide.

Job

Content copywriter (B2B)

Job Location

Shanghai, Fuzhou, Shenzhen, Kuala Lumpur, HK, Zhengzhou

Description and Responsibilities

Are you ready to elevate our brand’s content to new heights? We are seeking a skilled Content Specialist to join our team and lead impactful content initiatives that resonate with our audience and reinforce our brand identity.

In this role, you will be responsible for crafting high-quality content across various platforms, including websites, blogs, email, social media, and more. You will work closely with internal stakeholders, such as technical, sales, and marketing teams, to gather insights and resources for content creation. Your work will be guided by factors such as the sales funnel, industry trends, geographical nuances, and specific channels.

Responsibilities

As the Content copywriter, you will be responsible for:

1. Content Creation: Develop compelling content for a B2B company across websites, blogs, email, social media, offline events, webinars, brochures, Google Ads, social media ads, and email marketing campaigns.
2. Editorial Management: Create and manage an editorial calendar to ensure timely content delivery across digital platforms, maintaining brand voice and style consistency.
3. Market Analysis: Stay informed about industry trends, market insights, and competitor activities to inform content development and identify opportunities for improvement.
4. Collaboration & Optimization: Collaborate with the marketing team and other stakeholders to optimize content, messaging, and advertising campaigns. Oversee the creation of visually appealing and multimedia-rich content assets.
5. Quality Assurance: Proofread content for English grammar and ensure all content aligns with brand messaging guidelines.
6. Brand Voice: Contribute to maintaining the brand’s tone of voice, ensuring that all copy is fact-based, rooted in scientific principles, and highlights clear consumer benefits.

Skills/Qualifications

• Bachelor’s degree in Marketing or a related field, or equivalent work experience.
• Native-level fluency in English, both written and verbal.
• Strong understanding of business-to-business (B2B) marketing practices.
• Creative thinking and problem-solving abilities.
• Ability to work independently in a fast-paced environment.
• Proficiency in Microsoft Word, Excel, PowerPoint, and knowledge of content management systems (CMS) like WordPress.
• Bonus: Experience with design tools such as Adobe Photoshop or Canva.

Compensation:

All qualified and interested applicants, please forward your resume with expected salary and availability information to hr@hqts.com. We sincerely appreciate all applications; however only shortlisted candidates will be contacted.  

All personal data collected will be treated in strict confidence and used for recruitment purpose only.